This data included a pixel, which allowed your email provider to detect that the email was opened, what device was used, and sometimes where the subscriber was located when they opened the email. In the past, data from an email was loaded only when the recipient opened the email and downloaded the email’s images, which happened automatically in most cases. The feature is now available for users of Apple’s Mail app for iPhone, iPad, Mac computers, and Apple Watch, allowing them to mask information such as when and where they open an email, what device they used, and any other online activity linked to that device. Mail Privacy Protection is an Apple Mail feature announced in June of 2021 that prevents email marketers from using invisible pixels to collect information from recipients. The short answer is that Mail Privacy Protection gives users of Apple’s Mail app the option of hiding if and when they open marketing emails.

Let us help you drive results through email marketing, even with Apple’s privacy changes.

6 ways to ensure effective email marketing in the age of Mail Privacy Protection.

5 Ways Mail Privacy Protection impacts email marketing.

How many people on my email list will use Mail Privacy Protection?.

When did Mail Privacy Protection go into effect?.

Why Mail Privacy Protection matters for email marketing.

What is Apple’s Mail Privacy Protection?.

Read on for a breakdown of Apple’s recent privacy changes, how Mail Privacy Protection affects email marketing, what hasn’t changed about email, and some simple steps you can take to make sure your emails continue to drive valuable results. These changes aren’t specific to any email marketing provider and impact you no matter which platform you’re using, so it’s worth taking some time to get familiar with them.

But there are some changes to the world of email marketing that arrived with Apple’s Privacy updates for iOS 15 and their popular Mail app as of September 20th, 2021. Hopefully, we’ve at least set your mind at ease a little.

Fundamentally, nothing has changed about what makes email the most effective form of marketing.

Well, first of all, two pieces of good news: And now you’re looking to see what all the fuss is about. Perhaps you’ve heard people saying, “The email open rate is dead!” or that Apple Mail Privacy will forever change the landscape of email marketing. Apple Mail Privacy Protection (MPP) is here, and so are some major updates that email marketers should be aware of.

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